Ceerah Manufacturer LLP logo
TIGER by Ceerah brand logo

The Story

After spending over a decade in the technology industry, Mohammed Ashrafuddin and his team identified a recurring challenge across Indian manufacturing—businesses were often forced to choose between affordable imports and reliable quality. Inconsistent products, delayed deliveries, and dependence on imported fastening solutions created uncertainty for manufacturers who needed dependable supply partners.

Believing that India deserved world-class manufacturing backed by consistency, trust, and innovation, Mohammed Ashrafuddin and the founding team established Ceerah Manufacturer LLP in Bengaluru in August 2024.

Their vision was simple: to build a company that delivers high-quality fastening and wire solutions with the reliability, precision, and service that modern industries demand, while contributing to the growth of Made in India manufacturing.

Today, through the TIGER brand, Ceerah serves the furniture, packaging, woodworking, mattress, and industrial sectors with products designed to meet global standards and perform consistently in real-world applications.

At Ceerah, we believe manufacturing is more than producing products—it's about building trust, strengthening Indian industry, reducing dependence on imports, and proving that world-class quality can be proudly made in India.

Empowering Indian Manufacturing Through Quality, Precision, and Reliability.

"I didn't start Ceerah to build a company. I started it because I was genuinely tired of watching a broken system hurt good businesses."

Ashraf

CEO & FOUNDER

Why Choose Ceerah?

Our Values

Passion icon

Products crafted from high-grade galvanized wire for superior performance.

Innovation icon

Extensive range of staple pin series to cater to diverse needs.

Integrity icon

Dedicated to providing solutions that maximize efficiency and reduce costs.

SS icon

Proudly Made in India with global standards of quality.

Our Mission

Built to Never Fail

Every production line runs on trust. Trust that the components holding it together won't give out under pressure. We've seen what happens when that trust breaks: delayed timelines, wasted resources, and reputations that take years to rebuild. That's why Ceerah exist. We engineer precision-grade industrial components - staple pins, sofa springs, and beyond - designed to perform without compromise in the applications that matter most.
We aim to provide industries with durable, reliable, and cost-effective solutions while fostering a culture of sustainability, continuous improvement, and customer-centricity.

Our Vision

Be The Benchmark

Precision isn't a feature. It's the baseline. At TIGER, we don't treat quality as something to achieve - we treat inconsistency as something to eliminate. Every staple, every pin, every batch that leaves our floor is held to the same standard. Not because a customer asked for it. Because anything less isn't worth making. When TIGER becomes the name engineers reach for without hesitation - not because it's available, but because nothing else compares, that's when we'll know we've done our job.
Under the TIGER sub-brand, every product goes through rigorous standards so that when it reaches your floor, failure simply isn't in the equation.

The People

Meet the Team

Ashraf, CEO & Founder at Ceerah

Ashraf

CEO & Founder

Milestones

The Journey

AUGUST 2024

CEERAH FOUNDED

Ashraf quits IT, starts manufacturing operations in Bengaluru.

LATE 2024

TIGER BRAND LAUNCHED

Premium industrial staples brand introduced to the B2B market.

2025

SOFA SPRINGS ADDED

Product line expanded to include zigzag sofa springs for furniture manufacturers.

2025

CLIENTS SERVED

Growing network of furniture, auto and packaging industry clients across South India.

2026 →

SCALING UP

Expanding distribution and product range across India.

Want to Join Us?

We're always looking for exceptional people who share our obsession with excellence.

Drop us an email on info@ceerahmanufacturer.com